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Meta · Google · TikTok · SEO · Social

Your compass
for online growth.

Ads, SEO and social media management for more enquiries and visibility, on a route that fits you.

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Recent case

13 applicants, 2 hired, 12 enquiries up to €30,000

Recruitment and client campaign · landscaping company, Netherlands

The business relied on word of mouth to fill open roles. We defined the candidate profile, built the messaging around it and launched one targeted Meta campaign with a mobile-first application form. Within 3 days, 13 people applied, and 2 were hired as project leads. With that new hire in place, we launched a follow-up campaign for new jobs: for €149.83 in ad spend, it brought in 12 enquiries worth between €5,000 and €30,000.

13
Applicants
2
Hired
12
Enquiries
Read the case →
Summary card of the recruitment case: 13 applications, 2 hires and enquiries up to 30,000 euro.
What we do

Eight disciplines, one system

Not every business needs everything. We start with what limits growth, then build around it.

All services →
01 Meta AdsOur strongest discipline. Campaigns for enquiries, customers and candidates, with continuous creative testing. → 02 Google AdsSearch, Performance Max and shopping. We buy intent, not clicks. → 03 TikTok AdsShort-form creative that feels like content and performs like advertising. → 04 SEOTechnical foundation, content and authority. Visibility without media spend. → 05 GEOGenerating visibility inside AI answers. Marketing executed with the right use of AI, applying real industry experience and knowledge. → 06 Websites & funnelsPages that turn visitors into enquiries, with a clear next step on every screen. → 07 Automation & CRMA lead that waits too long is a lead you lose. We set up follow up that runs automatically and consistently. → 08 Social media managementConsistent, well planned content and community management on your channels, so you stay visible and build trust. →
GEO · Generative Engine Optimization

More and more customers no longer search. They ask.

Marketing executed with the right use of AI, applying real industry experience and knowledge. Appearing as the answer in ChatGPT, Gemini and Google AI Overviews wins the conversation before a competitor is even considered.

More on GEO →
01Brand mentions in AI answers
02Content models can cite
03Structured data and entities
04Monitoring per search intent
Why Northbound

What working with us looks like

01

Direct contact

You speak to the person building your campaigns. No account manager layer.

02

One number that counts

We report on cost per enquiry, not impressions.

03

Live fast

First campaign live within two weeks of kick-off.

04

No fixed packages

Scope follows the goal, not a price list.

05

Transparent

You see what works and what we test next.

Who we work with

Local SMEs and B2B service businesses

Businesses with a clear enquiry or vacancy as their goal. Across industries, strategy built to fit.

Local services Construction & installation Professional services Recruitment B2B Hospitality E-commerce

Ready to grow?

A 30 minute call. We look at your current campaigns and tell you honestly where the gain is.

Book a free strategy call Reply within one working day.